Window shopping: The student may very well be looking for the teacher who is the best fit and sampling multiple teachers. From our perspective as teachers, we have a strong personal connection to our work and want students who we think are a good fit.
Devalue Lessons?: If the teacher communicates their fees clearly upfront, the lesson value becomes evident in the free trial lesson, not devalued.
- More than an interview, it's an actual "test drive," "free sample," "trial run," that can be the start of a musical relationship.
- From a business perspective, the lifetime value of this relationship should be seen as the core of a professional teaching studio. You're asking the student to make a minimum $100 per month commitment.
- It's also an opportunity to recognize whether this is a student you want to teach, direct them elsewhere if not, and potentially save yourself from many headaches and clock-watching lessons that may challenge your teaching morale
- It shows them how you communicate your enthusiasm for music and how you'll work with them to achieve their goals
- It allows you to express your musical priorities and teaching methods in an actual lesson setting
- It gives you an opportunity to listen to another person's story, thoughts about music and hear them play
- If there's a good connection with a student and you choose one another, you've established both a long term client and musical compadre.
I'll bet the lawyers and chiropractors and finance people wish they had a relationship with their clients that allowed them to navigate a world of beauty and craft with the depth of music. Ask the next one that you have as a student. Also, ask them about the efficacy of free.